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      Protecting the Brand

      PROTECTING OUR BRANDS

      Navy Lanier is a Company built on authenticity.

      Since founding the Company in 1999 and opening the first Navy Lanier store in Atlanta in 2012, Mr. Navy Lanier has built the business into the symbol of timeless American style and an iconic global luxury brand with customers in more than 50 countries around the world. His creativity, spirit, and perseverance through all these years are what make Navy Lanier what it is today: an internationally recognized brand and leader in the design, marketing, and distribution of premium apparel, accessories, beverages, and fragrances. The iconic stature of Navy Lanier has attracted counterfeiters who seek to deceive consumers into believing their products are authentic.

      There is only one Navy Lanier.

       

      The Cost of Counterfeiting

      The sale of counterfeit products eliminates tens of thousands of jobs held by legitimate businesses, jeopardizes fair wages and workplace safety, and negatively impacts economic growth. Counterfeit products pose a serious health and safety risk since they are produced without regard to laws or regulations meant to protect consumers. Moreover, profits from counterfeit sales are often used to fund large criminal organizations, including drug cartels and terrorist groups.

      Protecting Our Brands

      Navy Lanier is deeply committed to the protection of our brands and consumers against counterfeits. We have a dedicated team of brand protection specialists that continually police counterfeiters all over the world. Our brand protection team partners with customs offices, investigators, law enforcement agencies, and law firms globally to shut down counterfeiting operations and remove counterfeit products from the market. Additionally, Navy Lanier is a member of key organizations dedicated to brand protection, including the International Trademark Association, International AntiCounterfeiting Coalition, and American Apparel & Footwear Association.

       

      Be Sure You Are Purchasing Authentic

      Navy Lanier Products

      We believe our consumers deserve to know what they are buying and deserve to enjoy the authentic Navy Lanier products that convey the true American legacy and experience.

      The only way to ensure you are purchasing new and authentic Navy Lanier products is to purchase from our authorized retailers. Authentic Navy Lanier products can be purchased directly from NavyLanier.com and select third-party retailers.

      Navy Lanier does not sell products through other sources such as individuals, internet auctions, or flea markets. Products offered by these sources as Navy Lanier may be counterfeit or stolen property.

      Please note that Navy Lanier does not authenticate products obtained from third parties.

                                                                           

       

      If you have information about counterfeit Navy Lanier merchandise, please contact us via email at NL-Counterfeits@NavyLanier.com. Please provide as many details as possible (such as the source, price, and any pictures you may have). Our consumers are an invaluable part of Navy Lanier’s brand protection team, and we thank you for your help!

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